My friends at DNA & Stone reached out to me with an exciting opportunity to help with their NBC News “Reporting for America” campaign. The initial challenge was to create a 60-second spot that cut through the noise by highlighting how many Americans are fed up with biased reporting from media outlets. My task was to find visuals for the hero spot and then craft motion design pieces that embraced the ideals NBC News strives for: facts, clarity, and calm.

I assisted with editing, art directing, designing, and animating the key deliverables for this body of work, which was seen across the country in a swath of social, broadcast, print, and out-of-home placements.

Below are excerpts from the various executions and a peek behind the curtain (or, in this case, the flag) on our design thinking.