Over many years, I participated in the creation of a range of product launch films. These typically were placed either on an Amazon detail page, in an off-site retail environment such as Best Buy, or as an asset used by Amazon’s PR department for press releases. Below are some of my favorite films executed for Fire TV, Echo Spot, and Amazon Scout (an on-site shopping experience). In each case, I directed the live-action and acted as one of the lead creatives from conception through post-production.