Remember when you were a kid and with a little imagination, a cardboard box could be anything? In this execution, we showcased kids of all ages playing with a large selection of top toys against backdrops of cardboard scenery and props inspired by the toys themselves. If it was LEGO knights, we crafted a cardboard kingdom. A toy rocket ship? A cardboard surface of the moon. We also incorporated playful illustrations that added more whimsey, imagination, and fun. Here, I led the creative and directed the live-action for a campaign that ran on a variety of social platforms. Below is the hero film.