Amazon Device Launch 2022
Event Videos
Beginning in the Spring of 2022, I worked on several videos for Amazon’s Device Launch. Acting in a Creative Director role, I helped conceive, write, and present the work to Amazon leadership before overseeing the execution. This was a large team effort that included many late nights and weekends to drive over the finish line. Special thanks to everyone that worked on the project and to our production partners Golden LA and World Famous.
Kindle Scribe | Once Upon a Time
With the announcement of the new Kindle Scribe came the opportunity to create a compelling launch film for the event. In this direction, a range of Kindle users tell stories of how they use Kindle through the use of a fairytale-like story structure. The film begins with one of our characters reading beneath a tree from her Kindle (a subtle nod to the Kindle logo). We then cut to three other Kindle users in different settings. These characters read the stories from one to the next as if passing a baton or microphone. Their tale takes a surprising plot twist with the addition of the new stylus. They then share how being able to write on Kindle has further enriched their lives as we see them writing, taking notes, highlighting, and doodling.
Fire TV Omni Series
This upbeat “sizzle” video brings the Fire TV Ambient Experience and the breathtaking picture quality of the new QLED Omni Series TV to life, featuring four unique living rooms filled with a diverse cast of families enjoying a wide array of content. Placed after the announcement of the new Fire TV product, this film acted as the event finale.
Halo Rise
What better way to announce Amazon’s new sleep-tracking device than hearing from those that helped create it? This mini-documentary features Amazon employees and sleep experts explaining how they created the product by listening to the needs of Amazon’s customers. With a narrative focused on science, motion graphic data visualization, animated UI’s, and compelling 3d imagery came together to highlight the technical advancements that brought the product to market.
Event Intro
Utilized as the event kick-off, this film uses titles and user-generated content to express Amazon’s philosophy that ambient technology should declutter and enhance people’s lives. Here, an energetic editorial pace and track provide a celebratory recap of Amazon customers using devices and services in surprising and delightful ways.
