Superfad collaborated with the team at FOX Sports to deliver “The United States of Baseball,” a promo package for FOX’s Major League Baseball broadcast. The concept centered around flying across the map of The United States, from stadium to stadium, driven by flying string and push pins, evoking a feeling of traveling through a postcard world, a throwback to the Americana found on Route 66. I acted as the Creative Director on the project, helping design look-frames and diving into animation when the timelines became truncated. The package was extremely well received and went on to be featured in both Stash and Communication Arts Magazines.