While acting as a Creative Director for Superfad, I helped concept, creative direct, and direct the live-action of the launch video for the Freefly Systems MOVI camera gimbal. Entitled “A Passion for Motion,” this industrial film features a dancer and a driver expressing themselves through their love of movement—stunning visuals that serve as a metaphor for the fluidity of the MOVI system. After the MOVI was announced, it quickly became a household name and go-to resource within the film production world.